This is a point I've addressed in detail in my section of the academic essay about challenges to society. Kids and students are growing up and adapting into an education system that champions the use of VLEs, online resources, educational television channels, podcasts, e-learning websites like BBC bite size too. Through using all this new media content online, this youth generation is becoming a lot more tech savvy and thus they have more knowledge of technology and media than their elders.
This is a real challenge because without so much life experience, this youth generation is more naive than their elders, but without well-informed support from their elders, the media can work in a way similar to the hypodermic syringe theory and infuse the youth with questionable ideologies.
Also, with so much social media and technology like video games converging so that high scores can be posted online in a 'braggodocian' manner (as Eric Qualman states in Socialnomics, with today's social media users competing for the best status), sure there is a competitive element but ultimately this communication and activity is happening alone, with the youth generation failing to develop sound social skills. It links in with technology overload.. there is so much choice of content/media to consume, it is acting as a real distraction.
I feel this video is a great illustration of behaviour that varies across the world but behaviour that is informed by different cultures, and I think what we are seeing the UK is similar to the USA. Do enjoy.
Louis.
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