Continually these days we're seeing media organisations making use of convergent media. From an academic perspective it sounds like industry is making real progress with targeting audiences on a large scale across multiple platforms.
However, whilst in theory, advances in technology and media platforms may appear to benefit media companies, Alistair and myself wanted to speak with an industry professional in the television sector about whether the future does in fact look bright.
Do the opportunities of convergent media outweigh the challenges, and what infact are the various implications (good or bad) of cross-media production.
This is Darren Hutchinson from DreamscopeTV who are actually based at MediaCityUK in The Greenhouse, a facility where small media companies can operate at the heart of the UK's most exciting Northern media development.
Darren gave an insightful account of what he believes to be the key opportunities and challenges of media convergence. Social media appears to be an advantageous resource for creative industry, however technology overload is proving to be difficult, with new equipment continually being produced.
Louis.
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