Essay plan - Challenges

I did some thinking on the train last night about what I could include in the 'Challenges' section of the essay that I am concentrating on. From the various literature I had on me, I found a couple of sources but highlighted some key areas to comment on:

Challenges:

• ·      Technology is confusing
• ·      Copyright issues for institutions
• ·      People beginning to lack important social skills as a result of communicating electronically.
• ·      It’s expensive keeping up with today’s technology
• ·      Hard for audiences to keep up with advancing tech / more cross-platform media
• ·      Print industry loosing money year on year
• ·      Online products inaccessible to some areas of the UK
• o   http://www.guardian.co.uk/technology/2011/nov/01/home-broadband-download-17-gigabytes
• ·      Media institutions becoming bullies – eg. X factor exploiting contestants
• ·      Lack of mediation
• ·      Increasing competition across all platforms
• ·      Syndication of programming means job cuts – how do insititutions then expect to improve with less talent at their disposal?
• ·      Audience fragmentation
• ·      Confusion between secondary and primary media
• ·      How does the tabloid press re-establish a good name after scandals?
• ·      How do small institutions keep up with the advances large companies in the same market are making?
• ·      Citizen journalism making an impact on large press journalism.

 Television is the main platform, integrated with the (mobile) phone platform for audience feedback, and supplemented by the web platform. (see BBC)

A convergent media infrastructure is composed of practices, artefacts and social arrangements (Star & Bowker).

Redefining resources: 1) audience as a resource; 2) recycle and reuse your resources (assets)

Doyle, G. (2010). From Television to Multi- Platform: Less from More or More for Less? Convergence, 16(4), pp. 431-449.


Louis.